Millersville University’s International Women’s Day

This project was a lot of fun! I worked with the co-chairs of the President’s Commission on the Status of Women to deliver Save the Dates, Invitations, and Flyers for the March event. Through several discussions to understand their needs and requirements I created deliverables that exuded a sense of authenticity and accesibility they felt the event had been lacking in the past.

A key feature of this project is the paperart used in conjunction with digital text. As we were unfortunately working under a time crunch, the original idea for watercolor or paperart text had to be shelved in favor of digital. In the future we hope to expand upon the ideas I had with adequate time and resources.

The first step of this project was outlining who they were trying to reach and how we would communicate the intent of an improved event to that audience. The second was identifying what was most important to them in this process and prioritizing from there. This project was a constant reminder that you can do anything, just not everything! Finally, I drew up a rough draft for their save the dates, invites, and flyers so they would be cohesive to each other and the event before getting approval to work on the deliverables. Find these items in the images below!